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About Company (This is info from the company website, not our
comments. Look below for our rating.) |
NSA was founded in 1970 by Jay Martin, a young
schoolteacher-turned-entrepreneur who is still President and CEO of
the company today. Under his leadership, NSA has grown from a small
direct sales company in the early 1970’s into a large, successful and
profitable marketing enterprise operating in more than 20 countries
today.
NSA is privately owned. The company’s headquarters are in Memphis,
Tennessee.
NSA’s focus has always been on marketing innovative new products that
improve people’s health and well-being.
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During the 1970’s, National Safety Associates
marketed in-home fire detectors years before they were mandated by
building codes.
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During the 1980’s, NSA built a water and air
filtration business that helped fuel a growing public awareness of
the importance of drinking better water and breathing cleaner air.
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During the 1990’s, NSA introduced Juice Plus+® at a
time when only a few members of the medical and scientific community
were beginning to realize the importance of whole food based
nutrition.
NSA plans to continue to focus on Juice Plus+® and
whole food based nutrition well into the 21st century and beyond.
“We’ve barely scratched the surface of Juice Plus+® business
potential,” Martin explains. (See The Juice Plus+® Revolution.)
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One of the keys to NSA’s long track record of
success lies in its marketing approach: NSA has always sold its
products through independent distributors and always will.
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In the 1970’s, NSA laid a solid corporate and
organizational foundation for its future as a successful direct
sales company.
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In the 1980’s, NSA developed and implemented an
innovative compensation plan adapted from the network marketing
industry.
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In the 1990’s, NSA added the simple sales system,
the unique Preferred Customer Program, the state-of-the-art Internet
support, and the numerous other innovative marketing and support
programs that have made the NSA Virtual Franchise® what is today.
Now, more than 30 years and over $5 billion dollars
later, NSA continues to focus on improving people’s health and
wellness with Juice Plus+®, and on providing people the opportunity to
build stable and lasting businesses of their own with the NSA Virtual
Franchise®
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