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About Company (This is info from the company website, not our
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The Quest for Noni In the early nineties, food scientist John
Wadsworth heard of a tropical fruit called noni—a resource that
natives of Tahiti Nui had always used for its healing properties.
Intrigued, he began a course of investigation that would lead to
countless hours of library and professional journal research.
Ultimately, his inquiries led him to conclude that a trip to Tahiti
was required.
John spent days driving around one of the islands, searching for
noni. On his last evening there, discouraged and tired, he stepped out
of his jeep to rest and take in the sunset. As his eyes followed the
rays of the sun to the valley below, he saw it: a lush grove of wild
noni trees.
“As I was struck with this beauty,” John remembers, “a very
powerful impression came to me, ‘This fruit has been preserved from
the world, and now is the time to take it to the world. It will bless
the lives of millions and millions of people, and it will also bless
the lives of the people in Tahiti.’”
TAHITIAN NONI® Juice Is Born
Back in the States, John teamed up with a colleague, food scientist
Stephen Story. The two worked for nearly three years perfecting the
formula for TAHITIAN NONI® Juice. They did research and gleaned
knowledge from experts in the field, particularly leading noni expert
Dr. Ralph Heinicke, who had been studying its properties since 1953.
Combining the latest research with the noni fruit’s historical
uses, they perfected the formulation for TAHITIAN NONI Juice. What
they created was unparalleled. It still is.
TAHITIAN NONI Juice was the first noni juice on the market,
spawning countless imitators, but it remains the dominating brand to
this day.
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