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About Company (This is info from the company website, not our
comments. Look below for our rating.) |
Company History
The remarkable Lexxus story began in January 2001, in Dallas, Texas
with a single phone call.
Terry LaCore, CEO, explains, "Mark Woodburn, my partner, and I were
out with our staff when I received a phone call from some past
business associates. I listened as they explained a concept to market
a new intimacy product for women. They said this product would be the
first of its kind to be introduced through network marketing.
On Monday, January 22, 2001, just ten days after that first call,
Lexxus International, Inc. launched with the product we now call Alura
™. Within 48 hours, sales had topped $500,000US!
"Within five months, Lexxus launched in Canada,
Australia, Puerto Rico and New Zealand. We recognized the huge
international opportunity for our distributors, and decided that we
would expand worldwide - faster, smoother and more successfully than
any other company had done in the past. To accomplish this, we had to
do a few things differently,” states LaCore.
"In network marketing, distributors traditionally want more and more
products to sell. But when opening new countries, you have to keep the
company's focus sharp, by initially offering fewer products. We
decided to open new countries first and worry about more products
later.
"While we were preparing to open more markets, we had to effectively
manage the markets we were in. During the first year, this task became
increasingly difficult. A few things that we hadn't thought of became
hurdles, such as dealing with health agencies in Texas, as well as in
other countries, concerning our product. Also, our main product, now
called Alura™, came under attack by one of the largest pharmaceutical
companies in the world. These were serious hurdles that could have
killed us, but, in fact, they made us a stronger company as we
overcame and learned from each difficulty!"
Despite those ‘hurdles’ reported by LaCore, Lexxus International, Inc.
reported first year revenues of $20US Million and saw two distributors
become million-dollar earners!
The second year of Lexxus International was, again, one of exponential
growth with the addition of a skincare line, international
distribution expansion into a total of 29 countries, and year-end
revenues reported of nearly $40US Million!
Beginning the final quarter of 2003, the third year in the marketplace
– Lexxus reports another successful year releasing two consumable
products and a second skincare collection, launching additional
countries – including South Korea, and is on target to exceed $50US
Million in sales.
In looking at the future of Lexxus, the executive team sums up the
thoughts and plans, "We are far from finished, and we are certainly
not resting on our success. In fact, we are increasing our efforts as
we continue to expand into new countries and new product lines. All of
our efforts are driven by a focus on the success and dreams of you,
the distributor!"
What is Lexxus International? A company that sets a new benchmark in
the industry by expanding into 30 countries in 30 months, remains on
target in revenue increases each year, and focuses on launching high
quality, immediate impact products marketable to the largest
international population – the Baby Boomers.
The future is indeed bright for Lexxus International, Inc., and we
thank you for the opportunity to share our story. |
