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The Cambridge Diet
In 1970, Alan Howard, Ph.D. and a distinguished team of research
nutritionists and medical doctors at Cambridge University in England,
wrestled with the problem of obesity. Dr. Howard had an idea that it
would be possible to discover the exact combination of nutritional
building blocks that were needed by the body and that it would be
possible to develop a formula which supplied all of these nutrients in
a minimal number of calories.
What they developed after nearly a decade of research was an amazing
nutritional breakthrough; a meal replacement that supplied all the
known nutrients the body needed in a very-low-calorie formula.
Dr. Dennis Jones, a nutritionist and specialist in food chemistry,
began collaboration with the team in 1973. He converted the research
concept into a commercially viable formulation. He designed and
implemented a development plan including formal clinical studies to
full drug-testing standards. His goal was to turn Dr. Howard's
original breakthrough research into an actual product that would be
accessible to the public and not just remain in medical research.
The result of this work was a concentrated yet balanced nutritional
formula so unique it was patented worldwide. The commercial rights to
the formula were acquired by Cambridge Plan International in the
United States, and here the flavor of the formula was dramatically
improved for palatability and in 1979, it emerged as The Cambridge
Diet. |
