Why a "Strong Leader" is more important then a strong company?

First, I don't want you to get the impression that a strong company isn't important... it is!  However, I strong leader can help you make money in any company.  With that said, yes you still should try to find a strong company to join.  Then, once you have found that company, you should find a strong leader to help you in that company.

I can't over emphasize how important it is to be able to work with a strong leader.  You can fail miserably if you just join a strong company, but you don't have any one to help you build your business.  A strong leader can help you in many ways.

He, (or she), can add a "much needed" proof that the business works.  Many people may believe in "you", but they may not believe in the business that you are telling them about.  Most people already know that network marketing is a tough business to really make any real money in.  So, they may listen to you, because your their friend, but they really don't think that they can make any money from the business, especially since you haven't either!

After all, you are probably not making any money yet, since you just started and your friends are the first people you contacted.  If they know your past too well, then they'll know that you never made any money from any other business you joined in the past.  So, what make this one different?  I know, the product is different this time... right?

Who cares?  What they really want to know is how much "Money" they can make!

So, you do what you have always been taught... push the "money opportunity".  But, here is the problem.  You may have been able to give them a testimonial about the products, if you have used them... but you haven't made any money yet!  How are you going to gain creditability with your friends, who know your past, when you haven't made a dime from this "so-called great opportunity"?

This is where most people fail.  They may have actually found a great opportunity, only to be struck down by a lack of backup supplies!  It's kind of like be a soldier with the upper hand on the enemies location, ready to strike, only to find out that he has no ammunition!

A Strong Leader is your Ammunition!

With enough ammunition, you can get through the fight, and win the battle.  A believe me, it's a battle to get your closest friends to listen to you about a business opportunity.  Although you don't have to contact them, you want to because their your friends.

You see, a strong leader can answer those tough questions for you.  This will give you the creditability that you needed.  Now, even if the company is not the strongest business opportunity available, you can still get people involved, thus making you money.  The worst thing that can happen is that the company folds up and goes out of business.  You will still have your respect and creditability left.  Which you can simply move on to another company that you "hope", is a lot stronger.

What then happens, is a stronger leader keeps close contact with a group of people that are interested in a business opportunity.  Thus, he has a downline of people ready to follow his lead, if he finds another good opportunity.  People learn to respect him and believe in him, more than they believe in the company.  Especially, if they were fortune enough to have made some money with the previous company that he told them about.

If you find one of these "strong leaders", you will also become part of his group of people.  He will then keep you informed of the next "latest greatest" business opportunity.  Some of these leaders jump from business to business, searching for the "one" business that will truly give them a "residual" income.  All too many times, their income dries up after everyone in their downline signs up.  Why you ask?

Simple, Strong Leaders can't be duplicated!

I don't care what every other company preaches, you can't be successful by telling your downline to duplicate what your upline does!  People are not duplicatable.  Yes, you can duplicate a system.  But, if that system includes that every person do the same thing that their successful upline sponsor does, it won't work.

Let me explain.  Let's use a typical example that most people tell you to do.  They tell you to contact your family and friends and tell them about the business.  I talk more about this at The "Real Secrets" to Marketing, and Why No One Else will Ever tell you This! area.  So, let's skip that, and go right to buying leads.

Ok, so now you've bought a lead and you are ready to contact him.  Since, he doesn't know your past, you don't have to worry about him knowing how many times you failed before.  So, you call him up and start talking about the great products from this company and how great the opportunity is to make a lot of money.  Sounds simple enough.  After all, that's what all the successful leaders do, they call people and pitch the opportunity and the product.  If they can do it, why can't you... right?

You were told by them that the product and the opportunity will sell itself.  Since you believe in the product, so will everyone else... right.  Wrong!  The product and opportunity is not what the people believe in!  It's YOU that they believe in.  If you don't know how to communicate effectively over the phone, you won't be able to get anyone signed up.  The facts speak for themselves.

Only 2-3% of the people, ever involved in any Network Marketing Business, make any "Real Money"!

Why is that?  If everyone simply duplicates what they did, won't they be successful too?  The answer is NO!  Again, you can't duplicate people!  Yes, it is true that those who succeeded had a system that they used and followed everyday.  But, the real reason that they were successful wasn't the system as much as it was their personality.

Some people just have a "Gift".  They could sell "Sand to Iraqis".  For the remaining 97% of us, we just don't have that special gift.  No matter how many people we call on the phone, we will never be as successful as the "gifted ones".  It's true that if we call enough people, we will eventually be successful.  After all, it's just a numbers game... right?  Well, yes and no!  It's a numbers game for the gifted people, because they have the patience and determination to sit down and call enough people until they get a "yes" on the other end of the phone.

But, for most people, we stop calling long before we get a "yes".  Since it takes some time and training to become one of the "gifted one", (Yes, you can learn to be "gifted"), we will usually give up before we get good at speaking over the phone.  So, what's the bottom line?

 

The Bottom Line is that YOU will never be Successful trying to be like Someone Else!

So, how do you make it in network marketing?  If you don't want to learn how to be a great communicator, (or better know as a salesman), what choice do you have?

The answer may be simpler then you might have guessed.  You just be yourself and let a "gifted" person do the selling for you.  This goes back to the importance of finding a "Strong Leader" (also know as a "Gifted One").  If you find and strong leader, you let them do the selling for you.  That means that you do something that is duplicatable... marketing!  Marketing is a system that anyone can do because it can be copied.  It doesn't involve you talking to anyone.  You simply figure out a way to get people to listen to the strong leader.

In the old days, you would drag your friends and family to a opportunity meeting held at some hotel, where you hope that the presenter is a "gifted speaker".  If all goes well, he will do the selling, not you.  The problem was, of course, that there wasn't enough good leaders around to give great presentations.  Technology helped change that.  Companies recorded a great leader speaking about the opportunity and the product on an audio cassette tape.

This allowed you to simply hand them out to your family and friends.  This helped out a lot, but it still wasn't a perfect system.  The tapes weren't free, and it was quite common to run out of the money needed to buy more tapes,  before you found someone to join the business.  Next came the video tape.  Again, this helped sell the business, as the videos were done by professional speakers, but they still cost too much money to give out to everyone you know.

Finally, there was the "conference call".  (They call them "Tele-Seminars" now).  This helped out a lot, as you never incurred any cost.  The people calling the conference call paid for the long distance bill, if there even was one.  Many calls were done on a toll free line.  This did however cost the company a lot of money, so there were a limited number of calls per week.

Of course, there was always the "three way call".  People are still using three way calls to present their opportunity.  However, there are a lot of problems with three way calls.  First, there are usually long distance charges for everyone on the call.  Second, trying to set up a time when all three people are available is difficult.  Third, it's hard to find a leader, that is good at three way calls... that is also available to work with you.  If you just do a three way with your sponsor, you may lose the sell.  Your sponsor may not be any better at speaking on the phone then you are.

Does it sound like you should just give up?  Well don't!

The latest technology makes it simple to make money in any network marketing company.  What am I talking about?  I'm talking about the invention of the "Live Video Broadcast".  The very same technology that I currently use to explain the different opportunities that I'm involved with.

Now all you have to is log in and watch as a leader does the presentation for you.  It doesn't get any simpler then that!  If your company isn't using an "Live Video Broadcast" to train and present opportunity presentations to their members, they're missing the boat.  These Live Broadcasts are the next wave of communications on the internet.  Soon, all companies, not just network marketing companies, will be using these tools to train employees, do meetings, and presentations.

That's why it's so important to find a strong leader that is using the latest tools in technology to promote, train, and build his business.  These tools could be the difference between success and failure!  Without them, you could struggle to build your business, taking years longer to finally succeed.

Time is too precious to waste!  If you really want succeed... and succeed fast, click here to see when the next exciting presentation will be! I think you'll be impressed!

 

Sincerely,

Dan Black

Dan Black

Editor of TheBusinessReporter.com